MAGMA'S PROCESS
WE MAKE DIGITAL POWERHOUSES
CLIENT CONSULTATION & GOAL SETTING
During our discovery call, we identified the site’s main purpose, aligning it with the client’s vision and goals.
USER PERSONA DEVELOPMENT
We define your target audience, their needs, preferences, and pain points. This helps tailor the website experience.
COMPETITOR & MARKET RESEARCH
We study what similar businesses are doing and identify opportunities for differentiation.
WEBSITE STRUCTURE & STRATEGY
We create a plan outlining the website’s structure, core messaging, and goals to ensure we answer the brief effectively.
WORKSHOP : LET'S SET THE GPS BEFORE WE HIT THE ROAD
01/ DISCOVERY & STRATEGY PHASE
This is where we lay the foundation for your website.
THE BLUEPRINT TO WEB BLISS
02/ SITEMAP & INFORMATION ARCHITECTURE
This step is about organizing the content and flow of your website.
Making sure we portray every single element of your brand.
SITEMAP
It’s a visual map of the website’s pages and how they connect, kind of like a flowchart. It helps establish a logical hierarchy of the websites pages.
INFORMATION ARCHITECTURE
We organize the content layout within each page and decide what information should be prominent based on user priorities and habits.
SKETCHING THE SKELETON
03/ WIREFRAME & UX DESIGN
This step focuses on the User Experience (UX) — how users will interact with your site.
WIREFRAMES
They’re low-fidelity sketches or digital layouts that show the basic structure of each page without design elements. It’s like the skeleton of your website.
UX DESIGN
We ensure that the wireframes provide a seamless experience. We think about user flow (how a user navigates through a site) and prioritize important actions.
USER TESTING
We gather feedback early to catch usability issues before design starts. This allows for a more effective design.
WHERE THE MAGIC HAPPENS
04/ UI DESIGN
Here’s where our creative touch comes in. It’s about how the site looks and feels.
MOODBOARD & STYLE GUIDE
We craft the visual style, defining fonts, colors, and icons that align with the brand guidelines established in the initial brand design phase.
HIGH FIDELITY MOCKUPS
We create polished layouts, seamlessly blending brand aesthetics into every element to ensure all visuals look cohesive and true to the brand identity.
RESPONSIVE DESIGN
We optimize the website for all devices, from mobile to desktop, ensuring a seamless experience everywhere.
WORDS THAT WORK, VISUALS THAT WOW
05/ CONTENT CREATION & COPYWRITING
This is the glue that binds your brand to your site – sleek, stylish, and full of value.
SEO-DRIVEN COPY
We craft engaging, SEO-friendly content that speaks directly to your audience’s needs and wants.
VISUAL CONTENT
We craft high-quality visuals that bring your brand to life and drive conversions, because first impressions count.
CONTENT OPTIMIZATION
We optimize all content to ensure fast load times, balancing performance and quality seamlessly.
FROM VISION TO REALITY
06/ WEB DEVELOPMENT & PROTOTYPING
This is where your design becomes a functional website.
DEVELOPMENT & PROTOTYPING
We turn your website's designs into a functional, interactive prototype that you can test.
CROSS-DEVICE & BROWSER TESTING
Rigorous testing to guarantee a perfect user experience across all devices and browsers.
THE SECRET SAUCE FOR ONLINE STARDOM
07/ SEO & PERFORMANCE OPTIMIZATION
Because a beautiful websites means nothing if no one sees it.
ON-PAGE & OFF-PAGE SEO
We optimize every page with SEO-friendly titles, meta descriptions, and strategic links, while building external authority.
TECHNICAL ENHANCEMENT
We ensure your site is error-free, fast-loading, and built for search engine success.
THE BIG REVEAL AND THE VICTORY LAP
08/ LAUNCH & QUALITY ASSURANCE
Getting ready for the big reveal, with a smooth launch and final checks.
PRE-LAUNCH TESTING
We go through an extensive checklist, ensuring everything works as planned.
LAUNCH DAY
Your site goes live, and we make a splash across all of your channels.
QUALITY ASSURANCE
We gather feedback from real users and make final tweaks.